United Talent Agency on retaining talent, filling global benefits gaps with Maven

Lucy Avsharyan, Global Benefits Manager at leading talent and entertainment firm United Talent Agency, shares why Maven has made all the difference in retaining and empowering working parents by filling key gaps in return-to-work support, inclusive benefits for any path to parenthood, and truly global coverage.

As Lucy shares, providing Maven to UTA’s employees has sparked a “global culture shift” for working parents—a major challenge in the entertainment industry. 

Maven: Why did UTA bring Maven on board? 

UTA: Working in entertainment, we found that we don’t really support parents and working parents, because the lifestyle of agents is having to go to so many concerts, shows, and movie production—so, we knew that there was a gap there. And, from my personal experience, I knew that, for expecting or new parents, just knowing that they have support from Maven would make them feel like this is a culture they want to be a part of. 

Maven: How has Maven helped your employees return to work? 

UTA: Return-to-work is really important because prior to having support through Maven, we didn’t have a lot of women that would return back. They felt like they had to choose between their career or becoming a mom. And now they’ve all been able to return to work because Maven is supporting them. With other benefits that we offer, our overall package of parental leave plus Maven support has empowered more employees to do both. 


Prior to having support through Maven, we didn’t have a lot of women that would return to work; they felt like they had to choose between their career or becoming a mom. And now they’ve all been able to return to work because Maven is supporting them.”


Maven: Who is Maven for? 

UTA: You can be a same-sex couple; you can do surrogacy or adoption; your husband can use it; your spouse at home can use it—it’s very inclusive and it’s also global. Maven has been a critical benefit that has allowed us to have a cultural shift globally. 


We’re proud to partner with United Talent Agency and thrilled to see the real impact Maven is having on retaining global talent and empowering working parents. Request a demo below to learn more about Maven for your company.

World Mental Health Day: Mental health is core to Maven's mission


At Maven, mental health is core to our mission to empower women and families to take care and take on the world. For World Mental Health Day marked by the World Health Organization on October 10th, join us in helping to raise awareness, break stigmas, and improve access to compassionate, convenient mental health care that meets you where you are. Check in with yourself and with friends, family, neighbors, employees, and colleagues—today and more frequently. 

Here are five (of many) reasons we have mental health at the center of our family benefits solutions. 

1. Individuals want and need access to better, more convenient mental health care.

With more people speaking openly about mental health issues like anxiety and depression—important dialogue that we hope will only continue—more companies are recognizing the importance of providing access to mental health without out-of-pocket costs. 1 in 4 employees want more mental health support from their employer (according to the 2019 Business Group/Optum Well-being Survey). 

2. When it comes to navigating any path to parenthood, mental health needs are especially critical—and often go untreated.

Perinatal mood and anxiety disorders (PMADs) are extremely common, affecting 1 in 7 women worldwide. According to the Seleni Institute, as many as 20% of new mothers in the United States suffer from anxiety, depression, obsessive-compulsive disorder, or (more rarely) postpartum psychosis, either during or after pregnancy. And data shows that between 5-10% of new fathers experience depression. 

But while these are extremely common, in a national survey that Maven conducted of 700 new mothers, 54% said that they were never even given the chance to discuss any mental health issues, as they were not screened during pre- and postnatal care. Through Maven, checking in on mental health is an important piece of care at any point in an individual’s journey—and we follow-through from screening to treatment. Our providers and Care Advocates ensure there is continuity of care on our platform so that a member has appointments with mental health providers when they need them. 

3. Community matters: When it comes to mental health support, no one should ever feel alone.

Emotional support is often left out of healthcare provided to individuals on unique paths to parenthood which is why community is a key component of our programs that fill gaps in any path to parenthood—all on one platform. For instance, members share stories and connect with others who have experienced a miscarriage or are struggling through fertility treatments. And mental health support and community forums can make a difference for couples who are navigating adoption, especially as they experience long periods of waiting and uncertainty. 

4. On-demand, virtual care breaks barriers to access.

Video and chat appointments with mental health providers any time, from the privacy of your own home or wherever you are, makes a huge difference when it comes to mental health—in terms of lowering costs, improving access, and saving time. Plus, more individuals are using virtual care generally: 74% of millennials prefer to see a doctor virtually whenever possible. We see this on Maven, as well: 1 in 3 members seek mental health support through our virtual clinic. 

5. Maven’s model of coordinated, end-to-end care drives healthier outcomes and lowers costs.

Far too often in the traditional healthcare system, care delivery is fragmented and individuals’ holistic health and well-being aren’t addressed in a coordinated way. Maven is filling these gaps for women and families: our care delivery model not only improves outcomes for individuals, but also benefits employers, including through lower costs and improved employee productivity and satisfaction.

The National Institute of Mental Health estimates that lost productivity due to depression costs American companies $44 billion annually. And when it comes to women and families, seeing mental health specialists in pregnancy or postpartum can directly impact costs: women who experience perinatal mood and anxiety disorders are more likely to deliver preterm or by C-section (which carry significantly higher costs), and women who experience postpartum depression, despite being quite common, incur 90% higher healthcare costs than those who don’t. 

Words of wisdom from a Maven Mental Health Provider

As you take a moment to reflect on what World Mental Health Day means for you, we’ll leave you with one final thought: a message from Maven Mental Health Provider Mercedes Samudio to be intentional with your self-care more regularly—words many of us may need to hear. 

"Women take on a lot of roles. We’re wives. We’re moms. We’re working. If you’re depleted in your career, take some time off. Actually schedule some vacation. If you’re a mom and you’re depleted, is there a way to pull in a nanny or home cook for a few days? Be intentional in your self-care."

“Be intentional in your self-care.”

HLTH 2019: Let’s meet & talk family benefits


Going to HLTH 2019?

Schedule a meeting with a Maven Team member to meet us at HLTH in Las Vegas October 27-30th!

We’d love to meet you at HLTH and talk about your family benefits challenges and needs. Let’s discuss how we partner with employers to provide holistic support and digital healthcare for employees on any path to parenthood.

Fill out the form below to book a meeting with a member of Maven’s team at HLTH.