United Talent Agency on retaining talent, filling global benefits gaps with Maven

Lucy Avsharyan, Global Benefits Manager at leading talent and entertainment firm United Talent Agency, shares why Maven has made all the difference in retaining and empowering working parents by filling key gaps in return-to-work support, inclusive benefits for any path to parenthood, and truly global coverage.

As Lucy shares, providing Maven to UTA’s employees has sparked a “global culture shift” for working parents—a major challenge in the entertainment industry. 

Maven: Why did UTA bring Maven on board? 

UTA: Working in entertainment, we found that we don’t really support parents and working parents, because the lifestyle of agents is having to go to so many concerts, shows, and movie production—so, we knew that there was a gap there. And, from my personal experience, I knew that, for expecting or new parents, just knowing that they have support from Maven would make them feel like this is a culture they want to be a part of. 

Maven: How has Maven helped your employees return to work? 

UTA: Return-to-work is really important because prior to having support through Maven, we didn’t have a lot of women that would return back. They felt like they had to choose between their career or becoming a mom. And now they’ve all been able to return to work because Maven is supporting them. With other benefits that we offer, our overall package of parental leave plus Maven support has empowered more employees to do both. 


Prior to having support through Maven, we didn’t have a lot of women that would return to work; they felt like they had to choose between their career or becoming a mom. And now they’ve all been able to return to work because Maven is supporting them.”


Maven: Who is Maven for? 

UTA: You can be a same-sex couple; you can do surrogacy or adoption; your husband can use it; your spouse at home can use it—it’s very inclusive and it’s also global. Maven has been a critical benefit that has allowed us to have a cultural shift globally. 


We’re proud to partner with United Talent Agency and thrilled to see the real impact Maven is having on retaining global talent and empowering working parents. Request a demo below to learn more about Maven for your company.

PCOS Awareness Month: Q&A with a Maven Nutritionist on PCOS and Fertility


When it comes to healthcare and women’s health, in particular, the old idiom ‘what you don’t know can’t hurt you’ becomes not just false, but problematic. Education and awareness are critical for women to make informed decisions about their healthcare, which is why we’re recognizing PCOS Awareness Month by sharing information on the often-misunderstood condition and why it matters. 

PCOS, which stands for Polycystic Ovary Syndrome, is one of the most common causes of infertility, yet resources about the disorder and its symptoms are scarce and often unreliableleaving women to suffer in silence. We spoke with Maven Nutritionist Kendra Tolbert, a registered dietitian nutritionist, specializing in fertility and women’s health, about why PCOS is something all women should know about and how Maven helps.  

What is PCOS and how does it affect fertility? 

PCOS is the most common endocrine disorder in women: it affects an estimated ten percent of women in the world. While the exact cause of PCOS is unknown, it is a hormonal issue involving an insulin resistance that causes ovaries to overproduce androgen—the “male hormone”. This excess androgen impairs fertility because it impacts the release of eggs. PCOS can show up as menstrual irregularity, acne, male pattern baldness, or extra facial and body hair. A lot of these physical symptoms cause women to get concerned and start questioning the underlying issues.  

Why does a holistic approach, including nutrition, make a difference in managing and treating PCOS?

Nutrition has a huge role to play in driving down insulin resistance—both through food and through supplements. I focus on a nutrition method that balances the blood sugar, which means the insulin doesn’t spike so your body has time to break everything down and absorb it fully. In turn, this prevents the ovaries from overproducing androgens. As they focus on nutrition, most women with PCOS see improvements in ovulation, acne, and hair growth. 

How does Maven’s coordinated approach with virtual care help with PCOS? 

What I love about Maven and why I think it’s great for women with PCOS is that it’s truly a coordinated approach with a full care team. You can find every type of specialist that you need, no matter where you are. Women with PCOS can video chat with a Reproductive Endocrinologist to talk about fertility. They can message with an OB-GYN to talk about birth control options, if that is a route they’re considering. And they can talk to a Maven Nutritionist about how food can have an impact on their hormones and on their health. Plus, everyone is communicating because we all have access to the patient’s notes. 

Without Maven, you have to research and put together your care team of specialists who may be all over and may never communicate with each other—meaning they may all be looking at your care and treatment differently. But with Maven, a Care Advocate is leading a team of providers to look at and treat a patient’s PCOS together. Plus, the issue of access is key—there are not PCOS specialists in every city, but there are on Maven! 

We’ve read that up to 70% of women with PCOS go undiagnosed. Why?

One major reason is the name: it’s called Polycystic Ovary Syndrome, which is complex and misleading, because a lot of people--medical providers included--think that you have to have polycystic ovaries to have PCOS, which is not the case. Plus, women tend to suffer in silence when it comes to their reproductive health. I think there’s some shame around PCOS because it affects women physically in ways that don’t align with society’s beauty standards. Acne, facial hair growth, losing your hair--those aren’t things that people want to talk about. 

What are the most critical things women should know about PCOS? 

The most important thing I tell women is that it’s not their fault. PCOS doesn’t happen as a result of something that you ate or didn’t eat, because that seems to be the big myth that the Internet tells you. It’s also not a result of your weight, because women of all shapes and sizes have PCOS. The other thing I want women to know is that they deserve answers and they have a right to search out a healthcare team that works with them to deal with the underlying issues and tells them more than simply to take birth control to balance their hormones. 


The most important thing I tell women is that it’s not their fault. PCOS doesn’t happen as a result of something that you ate or didn’t eat, because that seems to be the big myth that the Internet tells you.”


For PCOS Awareness Month, what can people do to better raise awareness about PCOS? 

It’s simple, really: people should talk about PCOS more openly, about the symptoms, and help break the stigmas around periods and regularity. Hopefully, this conversation can lead to more conversations! For more resources on PCOS awareness and advocacy, I encourage people to visit PCOS Challenge: The National Polycystic Ovary Syndrome Association and the PCOS Awareness Association

Leading global law firm, White & Case LLP, discusses their experience with Maven

Todd McCafferty, Benefits Manager at White & Case LLP, shares the impact Maven has made on his employees and company culture.

Maven: What issues around workplace retention did you need your family benefits solution to address?  

White & Case: As a law firm, we want to make sure that we retain our female associate attorneys. In the legal industry in general, over time we've seen gender parity in men and women in law schools. We've seen gender parity for men and women coming and being onboarded as young associates at major law firms. But there was some sort of bottleneck or filter where we weren't seeing that [at our partner level]. And part of that is because right around the time that many women are thinking about starting a family is when they have to demonstrate that they are partnership material. So they're going through the most stressful part of their career while thinking about making a very stressful change in their personal life as well. So we were working to alleviate at least one source of that stress, to help female associates be able to both take care of their work at home and take care of their work at the office. What Maven offers seemed to directly address some of the concerns that we were having, so we reached out, and we've been partners ever since.


Maven has offered so many resources to both mothers and fathers—before they go out on leave, while they're out, and when they come back.


Maven: How did you make the business case to key decision makers that partnering with a company like Maven was a smart investment?

White & Case has a strong value-based culture that includes supporting our employees in their personal endeavors. We needed to make a very logical connection that starting or growing a family is one of the most important personal endeavors that many of our employees are going to undertake while they're here. The second issue was to demonstrate that there's a meaningful return on investment. While I think the values issue is more important for us, we also had to make a case that this would provide meaningful savings.

Maven: What impact have you seen on pregnant employees and working parents who use this benefit?

White & Case: Maven has offered so many resources to both mothers and fathers—before they go out on leave, while they're out, and when they come back. We communicate with every individual that's going out on leave that Maven is available to them. We've seen almost everyone take it up to some degree. What Maven provides is a whole suite of benefits so employees don't have to necessarily take a half day off to go and meet with a lactation consultant in person or try to find a doula. They can use Maven's services on their phone or on their computer and reach out directly to the [practitioners] that they need information from. They can do that from work; they can do that from home, in the evening, on the weekends. So that flexibility is extremely important for our very, very busy associates.

Maven: You decided to offer your employees access to Maven’s fertility benefits—what has the response been?

With the fertility benefit, we didn't necessarily think that we would have a lot of people taking it up, but I think we misjudged our own population. We've seen that explode. After an initial communication—just a simple email communication that went out [to employees] announcing this benefit—we saw a number of people sign up immediately. I personally had people come up to me and thank me and our team at White & Case for putting this into place.

I think one of the main reasons that Maven's fertility benefits are so helpful is that the fertility landscape is very confusing. Through our medical insurer, White & Case already provides some fertility guidance. However, it's not at the level that Maven can provide. In addition to that, Maven has been able to partner with and talk directly with our other benefit providers that are related to fertility. So instead of an employee having to navigate two or three different sources of information, they can go directly to Maven who can provide them with all the information they need and tell them specifically, as a White & Case employee, "Here are the other benefits that you can utilize, and we'll hold your hand while you're using those." Maven's fertility program helps make a really confusing and scary process a lot simpler.


We’re proud to see the tangible impact Maven is having on advancing women and families at White & Case while also helping to reduce healthcare costs. Click the request-a-demo button below to learn more about Maven.